UPword was born of ‘UP’ (Upper Peninsula of Michigan) efforts to create a more cohesive story for the UP while strengthening the network of economic development organizations working across the UP. An outside consultant led a listening tour of the UP and identified growing concern for the future of local media outlets combined with the need for a cohesive solutions media outlet for the UP. Invest UP became the lead champion in creating a funding coalition of key anchors (universities and hospitals), economic development entities, foundations, workforce, and tourism agencies to launch UPword in 2022. UPword covers the people, projects, and places leading what’s next for the UP community.
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