Issue Media Group | Detroit, Michigan | 2005

Issue Media Group’s flagship publication was born of Brian Boyle and Paul Schutt’s frustration with a lack of coverage of emerging neighborhoods, projects, dynamic people, and entrepreneurs against a backdrop of Detroit’s “brain drain.” Model D, Issue Media Group's flagship publication, was launched in 2005 with support from a coalition of visionary urban developers, anchor institutions with deep roots in the city, and service organizations supporting new residents and businesses. Model D quickly established itself as an important new voice and media model, particularly as traditional media declined.  

Embracing a solutions journalism approach to reporting, Model D was one of the nation's first publications to embrace the storytelling style. Now a rapidly growing field, solutions journalism focuses on rigorously reporting on what’s working rather than a conflict-driven news style that’s currently losing audience at unprecedented rates. 

Today, Issue Media Group operates 20 publications across the Midwest.
Click the MAP to be taken directly to the publication, or Click the pages below to find out about the history of each publication.
PUBLICATION MAP | Issue Media Group

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Model D | Detroit, MI | 2005

Model D was launched in 2005, with support from a coalition of visionary urban developers, anchors institutions with deep roots in the city, and service organizations providing support to new residents and businesses.

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Metromode | Metro Detroit, MI | 2006

Metromode covers what's next in entrepreneurship, creative culture, food, and urban development in the metro Detroit area.

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Rapid Growth | Grand Rapids, MI | 2006

IMG’s third market recognized Grand Rapids's struggle with its narrative.  Community partners recognized a dire need and helped IMG launch Rapid Growth in May 2006.

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Concentrate | Washtenaw County, MI | 2007

IMG launched Concentrate in January 2007 to cover news for the residents of Washtenaw County. A major challenge in markets like this one is the way that the lack of coverage occurs is not always equal.

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Soapbox | Cincinnati, OH | 2008

Launched in 2008, Soapbox covers what's next in entrepreneurship, creative culture, plus community development in and around Southwestern Ohio and Northern Kentucky.

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83 Degrees | Tampa Bay, FL | 2009

IMG launched 83 Degrees in November 2009, connecting with local reporters to bring on a team with knowledge and experience. A solid machine for many years, connects Tampa Bay’s readers to their city’s most visionary and active people, businesses, and organizations.

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UPword | Upper Peninsula, MI | 2010

UPword was born in May 2010 of ‘UP’ (Upper Peninsula of Michigan) efforts to create a more cohesive story for the UP while strengthening the network of economic development organizations working across the UP.

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Second Wave Southwest | Kalamazoo & Battle Creek, MI | 2012

Second Wave Southwest focuses on the dynamic communities, businesses, and residents of Kalamazoo, Battle Creek, and the surrounding area.

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High Ground | Memphis, TN | 2014

High Ground's story began in March 2014 to help Memphis with a reputation problem and with the region's little sibling complex - thanks to Nashville eclipsing them with record growth.

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The Keel | Port Huron, MI | 2016

Through regional leadership, a funding coalition helped launch The Keel in 2016 to attract talent and better share the region’s story as a critical strategic priority.

Flintside | Flint, MI | 2016

Fifteen coalition leaders launched Flintside in 2017 to tell the city’s underreported stories using embedded journalism projects to grow and cover one new neighborhood per year.

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Catalyst | Midland, MI | 2017

Catalyst Midland captures the stories of talent, investment, innovation, and emerging assets shaping the Midland region’s future.  Through a series of community stakeholder meetings, resulting in the launch of Catalyst in 2017.

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Input Fort Wayne | Fort Wayne, IN | 2017

The voice of emerging talent, innovation, and transformation for Northeast Indiana, Input, was launched in October 2017.

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Epicenter | Mt. Pleasant, MI | 2018

Community stakeholder meetings helped launch Epicenter in 2018, sparked by the news of Catalyst Midland and Route Bay City.

Route Bay City | Bay County, MI | 2018

A regional leadership coalition formed the funding coalition that launched Route in 2018 focusing on the dynamic communities, businesses, and residents of Michigan County.

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The Lakeshore | West MI | 2019

The Lakeshore West Michigan in July 2019 focuses on the dynamic communities, businesses, and residents of Allegan, Ottawa, and Muskegon counties.

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The Hub | Springfield, OH | 2019

Several stakeholders heard the IMG story, which led to the creation of a cross-sector coalition of funders to launch The Hub in 2020. Now, The Hub focuses on innovation, talent, entrepreneurship, and community development.

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RIX | Rural Innovation Exchange, MI | 2021

A coalition, working in areas including housing, broadband, health, philanthropy, placemaking, entrepreneurship, and the arts, helped to launch RIX in November 2021, creating a unique statewide voice for rural Michigan.

The Helm | Sandusky, OH | 2022

The Helm was launched in 2022, covering the stories of investment, innovation, entrepreneurship, and individuals shaping the Greater Sandusky region.

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